Finding truth in Website marketing

12 Jun

For decades marketers have argued, “What is the value of a billboard on the side of the highway?” It is very hard (otherwise impossible) to attribute what revenue is generated with that billboard.

Digital Marketing Consultant

Now, we argue, “What may be the TRUE value of the display ad which i bought on the XYZ internet site?’ Few people click display ads, However they they make the feeling. Historically, Google has been “a last click in” attribution model. Someone could have visted your site numerous times from the display ad, or organic search results, or perhaps a PPC ad, or via a link over a blog. But if you were to consider your Google Analytics the revenue would just be caused by the last method that person came to your site and converted.

So, should they originated in a PPC ad you’d be capable of seeing revenue and conversions – then find out your net net revenue. BUT, if they click on four different PPC ads after which found you from an organic google listing – the analytics would show low effectiveness of the PPC campaign but great results through organic search rankings.

To complicate the process even more – several of the anti-virus programs your customer might have on their computer will erase the cookies after 28 to 31 days. Therefore, they appear being a new customer to Google Analytics if they are actually a returning customer.

Bing is now attempting to address this by having an enhanced program, having a considerable price. Omniture also tries to attribute the proper amount of revenue towards the different points of contact through the making decisions process.

I’ve discovered a company which has a very sophisticated process to trace the people to your site and keep that data for long amounts of time. Since this product doesn’t rely on cookies to track the customer, you can observe the customers decision process through the entire sales funnel.

Do you want to drive BILLIONS in revenue using just a couple million in internet marketing dollars? I’m able to prove that it could be done.


Digital Marketing Consultant